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Generally, I’ll include:
- Caption
- Headline (for YouTube Shorts)
- Hashtags
If you’re targeting any specific keywords, be sure to include those in your captions & hashtags as well. It might help your videos rank on social media but the jury is still out on that. Remember – social media platforms are also search engines.
Depending on how many videos I’ve got in a batch, I’ll either add this information to a note and have that sitting at the side of my browser so I can copy & paste into my social media scheduler. Or I’ll put all this data into a spreadsheet.
