“Unlock the Secret Formula: Transform Your WordPress Title Tags to Skyrocket Your Traffic!”

"Unlock the Secret Formula: Transform Your WordPress Title Tags to Skyrocket Your Traffic!"
the Jetpack sidebar open in the WordPress.com post editor showing SEO title and SEO description

Editing Title Tags With Yoast SEO

Yoast SEO is one of the most popular WordPress plugins of all time, and there’s a good reason for that. It’s easy to use and enables tons of SEO functionality, including writing title tags.

If you have the plugin installed, when viewing a post or page in the editor, you’ll see Yoast SEO at the bottom of the screen:

The Yoast SEO section within the WordPress post editor showing SEO title

Here, you’ll see several different fields. Let’s break down what’s happening with each one:

  • SEO Title: This is where you can enter a custom title tag. By default, it auto-populates with templated placeholders that will automatically include your page headline, the name of the page, a separator ( – ), and the title of your site.
  • Slug: This controls how the slug will appear in the post or page URL.
  • Meta Description: Short (160 characters or less) summaries that appear under title tags in search results.

There’s nothing wrong with using Yoast’s default templates for title tags. But it doesn’t typically yield optimal results for a few reasons:

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