Unlock the Secret: How to Secure Lucrative Brand Deals Even with a Modest Social Media Audience
At $8.00 per 1,000 impressions, a sponsored post with 50,000 impressions would earn you $400.
Start your negotiations with a CPM that’s around $8.00, and go from there. Use the average number of impressions you receive per post to come up with a rate per sponsored post.
So, if you do receive an average of 50,000 impressions per post, you would charge around $400 per sponsored post.
Calculate the average number of impressions you receive for every content type you create, then use that number to come up with a different rate for each individual content type.