Unlock the Secret: How to Secure Lucrative Brand Deals Even with a Modest Social Media Audience
Because these influencers don’t receive nearly as many comments and direct messages as larger influencers do and there isn’t as much competition in these niches to begin with, these smaller influencers are seen as relatable and are able to connect with their audiences more.
This leads to higher conversion rates, a high selling-point for brands interested in influencer marketing.
Smaller influencers are also less likely to be working with other brands, which gives potential sponsors the opportunity to develop ongoing relationships with them.
