Unlock the Secret Instagram Tactics That Non-Visual Bloggers Never Knew Existed
Examples of brands that thrive on building content around a character image are Duolingo and German dancer Avemoves.
Strategy #6: Be more approachable
Another reason why influencers are more popular among consumers is because they’re much more accessible.
When brands have real people creating their content, consumers are much more likely to engage with those brands’ content.
Having an influencer potentially respond to your comment is enough of an incentive for a lot of consumers to continue consuming your content.
