“Unlock the Secret Power of Header Tags: Boost Your SEO and Skyrocket Accessibility with These Expert Tips!”
A good H1 should:
- Be clear and descriptive, reflecting the search intent.
- Contain your primary keyword.
- Be unique to each post or page on your site.
For example, say you’re writing a post about a skillet flatbread recipe. A good H1 (using the guidelines above) might be “Easy Skillet Flatbread Recipe.”
“The Recipe I Make Every Week” is an example of an H1 that isn’t clear or descriptive and doesn’t contain our primary keyword (“skillet flatbread recipe”).
How to avoid keyword stuffing in headings
A big benefit of using headings properly is to maximize the SEO potential of your post. While it’s tempting to load your headings with keywords (aka “keyword stuffing”) to start ranking for a particular keyword, this can do more harm than good.