Unlock the Secret Psychology Behind Personal Brands: 5 Unexpected Traits That Instantly Build Trust
Yes, you can–and should–be both. Balancing vulnerability and confidence might seem tricky, but it’s actually where the magic lies.
By showing a little bit of your humanity—sharing a short anecdote about how you learned from a past mistake, for instance—you humanize your message.
Then, by delivering your solutions or perspectives in a calm, self-possessed manner, you reassure people that you know what you’re talking about.
This blend of humility and authority is what people connect to. It assures them that you’re not merely guessing—you’re speaking from a place of real understanding.
