Unlock the Secret Psychology Behind Personal Brands: 5 Unexpected Traits That Instantly Build Trust
That doesn’t mean we need to broadcast all our private moments to the world; it simply means there’s a sense of alignment between our words and our intentions.
When I was still figuring out my public persona, I used to worry that my laid-back tone might come off as unprofessional.
Over time, though, I found that letting my natural voice flow allowed me to connect with readers on a deeper level.
Authenticity resonates with people because it fosters a sense of consistency. According to research, staying true to our values frees us from the “mental and emotional friction that comes from ‘working against ourselves.’”
