Unlock the Secret Psychology Behind Personal Brands: 5 Unexpected Traits That Instantly Build Trust
When you consistently behave in a way that’s true to who you are, people can sense that ease.
It creates a foundation of comfort and honesty, which is essential if you want them to see you as genuine and believable.
2. Consistent values in action
One of my biggest lessons in personal branding came from observing how important consistency is.
Early in my career, I tried to tailor my approach to whoever was in front of me, and the result was confusion.
It wasn’t that I was intentionally being deceptive, but I’d shift my tone based on what I thought my audience wanted to hear.
