Unlock the Secret Social Media Hacks Top Brands Don’t Want You to Know
First off, it makes it more likely that your social posts will show up when users search for relevant keywords in the app.
Secondly, it tells the algorithm what your post is all about. This, in turn, makes it more likely that the algorithm will show it to people in your target audience who are interested in the topic you’re posting about.

Longer captions often perform better than shorter captions in terms of searchability so don’t be afraid to increase the character count. The more you write, the more likely your post is to show up in the search results.
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