Unlock the Secret Social Media Hacks Top Brands Don’t Want You to Know
9. Use relevant hashtags
Yes, hashtags are still relevant on social media this year.
They might not be as important as they once were for discovery, but they still play an important part in SMO.
Using relevant hashtags ensures the algorithm knows what topic you’re creating content about so it can categorize your post correctly and show it to the right audience.
Here are some best practices to guide you when using hashtags on social media:
- Place your hashtags directly in the caption (don’t hide them in the comments)
- Only use relevant hashtags that make sense for the topic
- Use a combination of popular and niche hashtags
- Don’t use more than 3-5 hashtags per post
- Avoid overly generic hashtags like #explorepage and #FYP
Note: Some social media marketing tools offer automatic hashtag suggestions tailored to your posts.
10. Add a CTA to your posts
An easy way to optimize your social media posts for maximum engagement is to add a call-to-action (CTA) that’s designed to spark a conversation in the comments.
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