Unlock the Secret Social Media Hacks Top Brands Don’t Want You to Know
14. Tap into trends
Social media revolves around trends, so naturally, a good way to optimize your strategy is to leverage these trends in your content.
The simplest way to do this is by using trending sounds in your TikTok videos, Instagram Reels, and other short-form content. Trending sounds often get a boost in the algorithm, helping your content reach more viewers and drive more engagement.
Another way to leverage trends is by participating in the latest social media challenges. That might be a new dance craze, a viral hashtag challenge, or a popular meme format that’s making the rounds.
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