Unlock the Secret Social Media Hacks Top Brands Don’t Want You to Know
You get the idea.
18. Track your brand mentions
Social media monitoring tools like Brand24 can monitor the web to ‘listen out’ for mentions of your brand or any other keywords you want to track, and then let you know about them.
This is useful for things like reputation management as you’ll be able to jump into important conversations quickly.
For example, if someone complains about your brand on social media, you can reply to mitigate the damage. If someone shares a positive review, you can thank them and share it on your account as social proof.
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