“Unlock the Secret Strategies That Elite Video Teams Don’t Want You to Know!”
- Areas where you weren’t able to meet a request. For example, maybe the animator requested that on-screen text not exceed three words. But, there was one place you couldn’t whittle it down to less than four. Let your client know you didn’t overlook that request, and ask if they have any ideas on how to meet it.
- Areas that have the greatest impact on KPIs. For example, these could include clickable overlays that drive traffic to a website or CTAs that take place within actor dialogue and will need extra editing attention.
- Areas that will need to be adjusted for a different platform. For example, if you know your client will distribute the video on both TikTok and YouTube, note frames that could be cut for TikTok.
- Areas where you need additional visual elements. New b-rolls, product shots, props, or other visual elements should be called out for your client so they can allocate resources accordingly.
- Areas where you have a strong opinion. For example, if you change the CTA dialogue from a usual favorite, explain why you think it will impact their goals.
Now you haven’t just written a script; you’ve prepared for a productive editing conversation. These comments should help eliminate unnecessary back and forth.
