“Unlock the Secret Strategies That Elite Video Teams Don’t Want You to Know!”
1. Make sure your brief is really complete
The same project that took 62 rounds of edits had a really vague brief. We took this at face value and jumped right into the script. That meant all the decisions that should have been made at the brief stage happened over those rounds of edits.
You’re likely going to get a brief from your client before you start working on a video project, but if you don’t, make one for them. Here’s what you’re looking for:
- A thorough audience description
- The specific action the client wants your audience to take
- The goals and key performance indicators (KPIs) your client wants to achieve
- Their video distribution plan, including specific platforms
- The type of video and why it was chosen—explainer, commercial, etc.
- A description of the video’s main character. Is it an actor, celebrity, or cartoon?
- A list of required script elements, such as action lines, dialogue, or on-screen text
- A list of people who need to sign off on the video and their roles
The whole point of a brief is to make the creative process easier. You’re looking for details that will inform your script or storyboard and will allow you to make decisions about audio and visual elements.
