“Unlock the Secret Strategies That Elite Video Teams Don’t Want You to Know!”
Here are some questions to help you determine whether or not your brief is complete:
- Is there a description of the audience’s problem?
- Has my client proposed solutions to my audience’s problem?
- Can I make assumptions about what the audience wants before they buy?
- Does the CTA match the KPIs?
- If sales are the goal, how will this video specifically fit into the buyer’s journey?
- Are the client’s goals reasonable based on the distribution plan?
- Are they expecting one version of the video across multiple platforms?
- Do you need to suggest different scripts or storyboards for each platform?
- Does the type of video support the goal?
- Who is the main character of the video, and why were they chosen?
- What visuals are at your disposal?
- Do you have access to props? Products? Can you make animation requests?
- How long should the video be, and does that align with the budget and timeline?
- Who needs to approve the video?
- What do they want to see in a script or storyboard so that it’s valuable for them?
You want to walk away from this exercise with a thorough understanding of what’s important to all video stakeholders. The more confident you are in your understanding of everyone’s expectations, the better you’ll be at anticipating their needs.
