“Unlock the Secret Strategies That Elite Video Teams Don’t Want You to Know!”

"Unlock the Secret Strategies That Elite Video Teams Don't Want You to Know!"

2. Get a script template and outline approved before writing

Before you dive into a specific script or storyboard, know the basics of how your client wants to see that information. Include a detailed outline based on the brief.

A basic script or storyboard template will include detailed notes about the audio and visual elements for each frame, like so:

Audio Visual
Frame #1 Hey, check out our new product! Actor comes into frame
Frame #2 It’s a really cool product. Holds product up to camera.
Frame #3 It’s got all of these cools features. Cut to product close-up
Frame #4 Plus, it’s on sale! Cut to shoppers in store checking out
Frame #5 Don’t miss out! Actor comes back into frame


If you’re working on something simple, this may be all you need, but you’ll likely be better off including a column for each video element. Here’s a more detailed example:

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