Unlock the Secret Strategies Top Problem Solvers Use to Build Unshakable Reputations.
Don’t get defensive, bring alternatives.
Recently, one marketing leader went to a business review knowing that he did not achieve his lead generation targets. He made excuses for missing the targets, “We didn’t have new content for the web site. We couldn’t get push emails out the door. And we got product information late.” By getting defensive, the conversation got emotional and combative.
There are times that goals get missed and mistakes are even made. State the facts and identify an alternative or countermeasure to address the gap. “We missed our goals this month for lead generation for several reasons. We have analyzed the issue and are taking these three actions over the next month to address.”
