Unlock the Secret Strategies Top Retailers Use to Skyrocket Store Foot Traffic Overnight
Additionally, these events provide fantastic content for social media. Stores can promote these events to a community as a whole on social media without coming across as spammy, since they are helping a local artist or charitable cause. The availability of products is just a small perk. In the promotion, be sure to emphasize the event over the items. You will have a chance to showcase the products once interested attendees arrive.
Once an event is established and promoted, consider setting the mood. Put on music in the background to prevent awkward silences, while also serving refreshments like appetizers or wine. On their way out, give attendees a goodie bag with treats or sample products. Depending on how much you’re willing to give, goodie bags can serve as a small showcase of the store’s products.
