Unlock the Secret Strategy Behind Social Media Challenges That Skyrocket Your Audience Overnight
It’s also inspiring if they finally accomplish their goal. Your audience will want to join in by posting their own attempts, which means you’ll have successfully launched a marketing campaign that branched out into user-generated content (UGC), which is a gold mine for brand awareness.
Certain challenges also help you be more consistent on social media.
If it’s a challenge you can’t accomplish in one video, you can extend the challenge by posting regular updates for it to share your progress.
Examples of challenges on social media
A social media challenge you’ve likely heard of is the Ice Bucket challenge, which saw influencers, celebrities and everyday people alike dumping buckets of ice on themselves and others in a fun attempt to raise money and awareness for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s disease.
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