Unlock the Secret Strategy Gary Sturgis Used to Transform Grief into a Powerful Author Brand
When I first started writing about grief and loss, I realized really quick that I was entering a space occupied by a lot of talented authors, counselors, therapists, and grief experts. I needed a way to distinguish myself while remaining authentic to my own story and mission.
One of the most important branding decisions I made was adopting the life ring as a visual symbol. The life ring appears on the cover of my bestselling book Surviving Grief – 365 Days a Year, throughout my website, in my social media graphics, and across much of my marketing material. The image immediately communicates hope, support, rescue, and survival. In many ways, it represents exactly what I hope my books provide to grieving people. Over time, readers began to associate the life ring with my work. Today, most people recognize it before they even see my name.
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