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While explaining the odd subject line he used, the author said it was natural for people’s brains to say, “Huh?” when seeing the subject line, and for them to click. However, the subject line also had a couple of technical words related to his non-fiction book. And, the reviewers he was contacting had reviewed similar books, so they knew what those technical words referred to.
He began his email subject lines for the other two emails with:
- Your opinion counts!
- Your opinion will make a difference!
But, he also included some of the technical jargon after those words.
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