Unlock the Secret Strategy Top Marketers Use to Explode Email Lists with Social-Exclusive Blog Offers
It’s more intimate than social media, and they can use email sequences and marketing automations to set funnels up automatically.
A typical sales funnel guides leads through the following stages of the buying process: awareness → interest → consideration → intention → purchase → loyalty.
Here’s an example of this sales funnel at work:
- You promote a lead magnet.
- A visitor takes advantage of your lead magnet and becomes a subscriber on your list (also known as a lead).
- You continue the nurturing process by sharing a personal story that relates to your niche and/or product.
- You share another guide or tip that relates to your product. Mention your product in this email or in the guide you offer at this stage, but don’t outright promote it. Using a phrase like “this is actually something my product [product name] does.”
- Share another guide or tip, but this time, let your lead know that you’re going to share more information about your product in the next email.
- Promote your product in the next email. Link to the primary landing page you use to sell that product.
- Give your lead two or three days. If they still don’t bite, consider offering a limited-time discount to encourage them.
- Share at least one more guide or tip with your lead after they purchase your product.
You should be able to integrate the ecommerce platform you use with whatever service you use for email marketing. This allows you to collect new customers as email subscribers, and it makes it a lot easier to promote products in emails.
Post Comment