Unlock the Secret Tactics Behind 47 Proven Email List Strategies That Skyrocket Growth and Revenue

Optimize your website for newsletter signups

9. Simplify opt-in forms

These are the only elements the majority of opt-in forms need:

• Headline
• Subtitle
• Name field
• Email field
• Subscribe button

Adding an image will draw the reader’s attention to your form, but try not to add more than one.

Adding additional fields, especially fields that cause privacy concerns like last name, location and phone number, will cause fewer subscribes.

Here’s an example:

Other elements you may want to consider adding are a checkbox or disclosure that lets your new subscriber agree to your privacy policy (this makes your form GDPR compliant), a set of checkboxes your subscriber can use to self-segment themselves and a smaller subtitle that informs potential subscribers that they can unsubscribe anytime.

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