Unlock the Secret Tactics Behind 47 Proven Email List Strategies That Skyrocket Growth and Revenue
Something else you can add to your 404 page is an opt-in form, especially one that promotes a lead magnet.
While they may not be able to find what they were looking for, they can at least gain access to a free offer.
Note: If you use WordPress, this page is created by default with a search bar added. For those of us that aren’t developers, some themes do provide a way to modify 404 error pages but it’s typically a premium feature.
Optimize your content for newsletter signups
17. Create exclusive content for your newsletter
One of the most effective ways to increase newsletter signups is by turning your newsletter into more of a dedicated content channel and less of a promotional tool for your blog.
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