Unlock the Secret Tactics Behind 47 Proven Email List Strategies That Skyrocket Growth and Revenue
Now, let’s take a look at how to monitor and optimize your email list building efforts.
Monitor & optimize
43. Set up email tracking
If you use an analytics tool like Google Analytics or Matomo Analytics, you can track email campaigns by adding special parameters to the URLs you promote in your emails.
Google Analytics calls these “UTM parameters” while Matomo Analytics simply calls them “campaign URLs.”
No matter which analytics tool you use, use it to set up and track campaigns in the following ways:
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