Unlock the Secret Tactics Behind 47 Proven Email List Strategies That Skyrocket Growth and Revenue

MailerLite and ConvertBox both allow you to split opt-in forms.

You should split test the following elements to see which ones perform the best:

• Design, including colors, typography and images (or no image)
• Types, including inline, pop-up, embedded or link trigger
• Button text, headlines and subtitles
• Form fields

When customers visit your website, they’ll see whichever form your opt-in tool serves them at random (Form A or Form B, hence the name “A/B split test”).

The final results of your split-test campaign will allow you to see which version(s) of your form performs better.

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