Unlock the Secret Tactics Behind 47 Proven Email List Strategies That Skyrocket Growth and Revenue
You can split test email campaigns as well, but this is an ongoing email marketing tactic rather than a lead generation strategy.
46. Split test lead magnets
While you split test opt-in form designs, you should also split test the lead magnets you offer.
You can either come up with two entirely different lead magnet ideas or create the same idea in two different ways.
The guitar blog I used as an example earlier could create two different lead magnets for their lesson on practicing scales: one as an ebook and one as a free course.
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