Unlock the Secret Tactics Behind 47 Proven Email List Strategies That Skyrocket Growth and Revenue
Organize your audience into subgroups through email segmentation.
In MailerLite, you can create segments and groups. Other email marketing services might refer to groups as “tags.”
Use segments to divide your audience into different subgroups based on topics they’re interested in and their experience level.
For example, a guitar blog might create the following segments:
- Electric Guitar
- Acoustic Guitar
- Bass Guitar
- Beginner Guitarist
- Intermediate Guitarist
- Professional Guitarist
Use groups to assign different labels to your audience based on products they’ve purchased and other actions they take while subscribed to your list.
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