Unlock the Secret Techniques Behind Storytelling That Will Make Your Brand Impossible to Ignore
4) Consistency is key
Here’s something crucial in the art of storytelling – consistency.
Just like a novel with a haphazard plot confuses readers, inconsistent brand messaging can leave your audience scratching their heads.
They need to know who you are, what you stand for, and what to expect from you.
When your brand’s narrative remains steady across all platforms and interactions, it builds trust.
It reinforces your image and makes you more recognizable.
Think of your favorite brands. I bet you can identify them by their tone of voice, their visuals, their ethos – because they’ve been consistent with their story.
