“Unlock the Secret to Author Success: Why Selling Your Story Matters More Than Selling Your Book!”

That moment opened my eyes.

Be approachable.

Another lesson was driven home the following year. I write detective novels and was attending one of the big mystery fiction conventions out East. The second I walked into the book room, I was waylaid by a man who blocked my way and shoved a trade paperback in my face. “You need to buy my book!” he demanded.

Uh, no, I don’t. Out loud, I said, “No, thank you,” and got away from this guy as fast as I could. Unfazed, he went after the person behind me. I later learned this author was infamous for doing this. Well, I’m from the Midwest. That kind of blatant in-your-face intrusion turned me off big time. I didn’t care how good his book was; there was no way in hell I would buy it!

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