“Unlock the Secret to Author Success: Why Selling Your Story Matters More Than Selling Your Book!”
From those two experiences, and observing other authors, I realized the best method for me was to first engage with prospective readers on a personal level. Like many authors, I’m an introvert. Talking to strangers isn’t easy, and asking an indifferent looking stranger to buy my book is even more challenging! Instead, I first talk about them. Ask how their day is going, what kind of books they like to read, and even talk about the weather. Make pleasant small talk about anything that seems appropriate. Eventually, I’ll hand my visitor a bookmark and briefly talk about my book, like under twenty seconds. After a pleasant chat, people usually pick up the book, page through it, and often buy it. The reason, I believe, is because I’d first made a personal connection with the prospective buyer.
