Unlock the Secret to Boosting Your Writing Business: The Referral Strategy You Never Knew Existed!
Also, generalities can erode your positioning. If you say, “Any small to mid-size company is a prospect for me!” Your contact hears, “I’m really benign and vanilla. There’s really no good reason to hire me over the other freelancer.” This is especially important to consider for associates who haven’t worked with you directly.
Define your leads
In as much as referrals are something of a numbers game, do what you can to define those numbers as high quality and likely to yield results. It makes little sense to spin your wheels chasing a lead you’ll never close or is a bad fit.
