Unlock the Secret to Boosting Your Writing Business: The Referral Strategy You Never Knew Existed!
Going beyond the phone call
Don’t forget to tap into the social scene for possible referrals. If there are some prospects you’d like to work with, check your LinkedIn network to see if any of them have a contact in their network. A carefully crafted message may just do the trick. It might go something like this:
Hi Bob,
I noticed that Jack Sprat of Eat No Fat Corp. is one of your LinkedIn contacts. I’ve been researching them and it looks like they would benefit from an email marketing campaign like the one I recently completed for you. Would you be willing to make an introduction?
