Unlock the Secret to Boosting Your Writing Business: The Referral Strategy You Never Knew Existed!
Timing your requests
It’s said that timing is everything and it’s no different when it comes to referrals. Obviously, the best time to approach a client or colleague for referrals is at the end of a successful project. You’re fresh on their minds. You’re a star for pulling off some amazing feat.
Consider making a follow-up meeting part of your project process. Although you may have discussed it during the project, ask what they felt went well and what could use improvement. Ask if their expectations were met. Also ask for any specific results they can share about the project. This is handy info for developing case studies. Solid, quantified results give a much sharper edge to case studies.