Unlock the Secret to Boosting Your Writing Business: The Referral Strategy You Never Knew Existed!
There’s a truth in business and in life: If you don’t ask, you don’t get. It’s no different when it comes to client referrals. But, that asking requires some careful thought and preparation. A bit of style and panache doesn’t hurt, either.
The anatomy of a referral
Referrals are often ready-made business. As a matter of fact, RainToday.com’s 2009 study, How Clients Buy, showed referrals from colleagues and other service providers topped the list at 79% and 75%, respectively, outshining personal recognition/awareness (73%) and in-person seminars (66%).
