Unlock the Secret to Boosting Your Writing Business: The Referral Strategy You Never Knew Existed!
Plus, referrals carry an endorsement from a third party. Your client’s or colleague’s trusted stamp of approval can set the prospect’s mind at ease and establish you as the right choice to fulfill the prospect’s needs.
The sales cycle
The time needed to nurture and build a business relationship that, ultimately, turns a prospect into a paying client is called the sales cycle. The typical sales cycle for business services is roughly six to eight months. A quality referral can reduce that to mere moments. Why? Buyers often find themselves with a fire that needs to be put out … right now. So, they scramble and call a few trusted associates for some professional fire extinguishing recommendations.
