Unlock the Secret to Boosting Your Writing Business: The Referral Strategy You Never Knew Existed!
The truth be told, even in good times, waiting for the phone to ring is a bad idea. It’s simply letting your business happen to you, rather than you making things happen. A better idea is to have a system in place to ensure those referrals keep rolling in and that they’re quality referrals.
Not all referrals are created equal
Many times, a referral is just a name and a phone number or email address. The person who owns that phone number may or may not need your services. Perhaps they can’t afford your fees or they’re a complete lousy fit for your business. It might also be that the person making the referral isn’t known very well by the prospect, so there may be a lack of trust and/or credibility.
