Unlock the Secret to Boosting Your Writing Business: The Referral Strategy You Never Knew Existed!
Getting the right type of referrals
Educate clients
A large part of your referral system should be educating your clients and colleagues as to what you’re looking for when it comes to referrals. How do you qualify prospects? That’s the info you need to communicate to potential referrers. Your list might include the type of project, industry, size of the prospect, whether they can pay your lofty fees, location and similar information.
Be specific
Some folks fear that by getting too specific, they run the risk of closing the door on referrals. Not so. In fact, the more clearly you can define what you’re seeking, the easier it is for folks to refer you to the right contacts. If you’re too vague or broad in describing what you’re seeking, your contacts will struggle to match you with their contacts.
