“Unlock the Secret to Captivating Communication with This One-Sentence Wonder!”

"Unlock the Secret to Captivating Communication with This One-Sentence Wonder!"
  • Time or place information to establish the setting. 
  • A paradoxical description of a major character.
  • A surprising event that suggests the Story Question. 
  • At least one emotive “kicker” word. 

In my example one-sentence summary, the phrase “shortly before D-Day” tells us the time, and the words “in England” tells us the location. We don’t need to be more precise than that. 

The paradoxical description of a major character is “the only German spy in England.” This is paradoxical because it’s rather shocking to hear that there might be just a single spy in the entire country. The reader probably won’t know for sure if it’s true, but it’s possible. And this fact massively raises the stakes on the story. This is the only spy who can inform the German high command, so everything is riding on him! 

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