Unlock the Secret to Exploding Your Email List with Gated Content on WordPress!
Tip: You don’t need a long list. You need a list of the right people.
Why would anyone give you their email address?
People are protective of their inboxes (you and I are too) — so what makes them say yes?
- They’re getting something valuable: A fair exchange of sorts, you’re offering them something that solves a problem for them, saves them time, or inspires them to take action. If it feels like a win to them, it is. The important thing here is to keep in mind that the right freebie is the one that speaks directly to what they need. Or want. Or both.
- They trust you: Your site feels helpful, thoughtful, and especially in this day and age, human. You nailed your tone; it’s welcoming and informative. Over time, they get a sense that whatever you’re sending their way is worthwhile.
- They want to stay in the loop: They might not be ready to take any concrete form of action yet, but they feel they’re not willing to miss out on what you want to say. In a nutshell, they like what you’re doing, they like you, and they want to hear more.
Tip: They share their email when what you’re offering feels “worth it.”
What is a freebie, and more importantly, what is a good freebie?
A freebie (or “lead magnet”) is something you’re offering in exchange for their email address.
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