Unlock the Secret to Exploding Your Email List with Gated Content on WordPress!

Shop owner: You could offer a “How to care for your [product]” factsheet or a coupon code.
Lifestyle blogger: Think printable checklist, e.g., morning routine or pantry staples, travel prep, or self-care ideas.
Creative/freelancer: A free template, a “how I work” client guide, or a mini-portfolio sampler.
Coach/trainer: A short audio or video recording of a helpful exercise or a journaling/reflection prompt.
Personal or passion-based business/website: A curated reading list, your favorite tools, or a printable list of inspiring quotes.

Tip: Keep them simple, relevant, and useful. When in doubt, a good rule of thumb is to think what would get you excited to download yourself.

How to offer your freebie effectively

Once your freebie is ready, make sure it’s easy for your visitors to say yes. This is where a good CTA (call to action) comes in — that short, friendly invitation that nudges visitors to take action.