“Unlock the Secret to Viral Blogging: Master the Art of the Editorial Calendar!”
Here are some general guidelines to help you choose which days to publish:
- Web traffic is generally highest early in the week. It starts to decline on Fridays, and is lower on weekends. This is supported by Wise Owl Marketing; the author of this post has been blogging weekly since 2007.
- If you have email subscribers to your blog, consider publishing in the morning, so you can start the day at the top of your reader’s inbox.
- Consider your own schedule and when it’s easiest for you to regularly write and publish.
How to keep your editorial calendar full, all year long
No matter which tool you use to build your calendar, you’ll need content ideas to keep it full. Let’s look at some reliable methods and processes you can follow to make sure you never run out of things to write about.
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