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Conduct keyword research to uncover popular search topics
Google processes over eight billion searches per day. At least a few of those clicks should go to your site, right? If you blog about evergreen topics (meaning topics that are always relevant and not time-sensitive), then paying attention to SEO and keyword research is essential.
Here are a few basic keyword research tools you can use that will help you find the terms people search when they’re looking for information about the topics you cover:
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