Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
5. React to fan submissions
Don’t just repost UGC. React to it. This makes fans feel seen and encourages more submissions.
For instance, you could film your reaction to comments on your content or social media posts about you, or duet or stitch fan videos.
Example: YouTuber PewDiePie would post one YouTube video each week reacting to posts his fans had shared on his subreddit as part of his weekly ‘LWIAY (last week I asked you…)’ series.
Those videos were a hit, racking up millions of views and encouraging thousands of people to post content for him to react to.
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