Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
6. Display UGC on your website
Feature user-generated content on your website as social proof. This could include product pages and landing pages.
There are tools that can automate this. For example, Gleam’s Galleries feature can auto-pull UGC from social media via hashtags and @mentions and display them in a responsive gallery on your website. This works particularly well if you’re running photo competitions.
Aside from your website, you can also repurpose UGC for other brand channels. Emails, social media accounts, and so on. This will help to build trust and credibility.
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