Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
7. Turn UGC into ads
UGC makes great advertising content. Take the best UGC that shows your brand in a positive light and use it as social proof in your paid promotions to boost authenticity and trust.
Example: Coca-Cola’s ‘Share a Coke’ campaign. As part of a clever UGC initiative, Coke started printing names on its bottles.
People would try to find a bottle with their name on it and, when they did, they’d share their finds on social media. Coke then took those posts and turned them into ads to humanize their brand, showcasing real moments from real people enjoying their beverages.
Post Comment