Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Example: Gossip Girl actor @Edwestwick asked viewers on TikTok to stitch his video to ‘tell me you’ve watched Gossip Girl without actually telling me you’ve watched Gossip Girl’ as a way to promote the show.
It was a huge success, racking up 32+ million views, 290k comments, and inspiring thousands of TikTok users to stitch their reactions.
10. Start a viral trend
Start a simple, repeatable trend that fans can join in on. For example, a dance or physical challenge tied to your brand. If it goes viral, it can spark massive UGC.
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