Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Example: YouTube star David Dobrik launched the ‘Chipotle Lid Flip’ challenge to promote his brand partner, Chipotle.
It encouraged other users to record themselves flipping the lid off a Chipotle bowl in creative ways, and it went insanely viral, generating tons of UGC videos for Chipotle and a huge buzz around the brand.
11. Find untagged UGC with social listening
Not all UGC is tagged. Sometimes, fans will post about you without tagging you or using your brand hashtag.
Use social media monitoring tools like Brand24 to uncover these hidden gems as soon as they’re posted, so you can engage with and reshare them.
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