Unlock the Secret Weapon Every Brand Overlooks: The Power of User-Generated Content (UGC)
Example: Moncler launched the #MonclerBubbleUp challenge, collaborating with a network of popular influencers and celebrities, like Charli D’Amelio and Bella Poarch.
The challenge had users wrapping themselves in items resembling Moncler’s puffy coats, then transitioning into the actual product using TikTok’s editing tools.
It reached over 2.3 billion views in a matter of days and became one of the most viral hashtags of the year, showing the power of influencer partnerships for driving massive UGC.
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